Lusters’ YOU Be-Natural Product Launch Event in NYC

Luster’s has done it again. The same people who brought you my childhood go to Pink Oil Moisturizer, have released a new product line, this one target’s the natural hair sector. It’s their new YOU Be-Natural Line. Which is all about learning to work with your natural hair texture.

Luster’s You Be-Natural Botanical Curl Stretch and Defining Treatment was the featured product of the night. According to hairstylist, Lusters’ ambassador, Kevin “K.P. the Texture Man”  Pendleton, the You Be-Natural Botanical Curl Stretch and Defining Treatment alone doesn’t stretch and relax the curl, it’s the (optional) heat used with the treatment.

Hair color, relaxers, and other chemicals can strip the protein in hair by at least 30%. The treatment is made of plant-based amino acids that bind to the hair, restoring any protein loss. This allows moisture to penetrate the hair shaft.

Pendelton explained that if you can choose to use heat for more intense results. The product is sealed into the hair shaft by the flat-iron and acts as an anti-humectant, so you can expect less frizz. Most of us wouldn’t mind minimizing our frizz, especially in the spring and summer.

YOU Be-Natural’s number 1 claim is that they simply stretch your hair’s natural curl with no risk of permanent changes. They even claim that the with proper care and the use of sulfate-free shampoos you can expect your stretched, reduced frizz look to last for 4-8 weeks

While I haven’t had a chance to personally use the product, I’d love to try it on a client. This treatment only runs about $18 and is sold in most beauty supply stores.

Check out the photos from the Luster’s You Be-Natural Botanical Curl Stretch and Defining Treatment event held at the Dream Hotel in NYC. Lusters’ also included beauty pampering for the attendees. All photos provided by Keston Duke.

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