Luster’s has done it again. The same people who brought you my childhood go to Pink Oil Moisturizer, have released a new product line, this one target’s the natural hair sector. It’s their new YOU Be-Natural Line. Which is all about learning to work with your natural hair texture.
Lusterâ€™s You Be-Natural Botanical Curl Stretch and Defining Treatment was the featured product of the night. According to hairstylist, Lusters’ ambassador, Kevin “K.P. the Texture Man” Â Pendleton, the You Be-Natural Botanical Curl Stretch and Defining Treatment alone doesnâ€™t stretch and relax the curl, itâ€™s the (optional) heatÂ used with the treatment. Hair color, relaxers, and other chemicals can strip the protein in hair by at least 30%.Â The treatment is madeÂ of plant-based amino acids thatÂ bind to the hair, restoring any protein loss.Â ThisÂ allows moisture toÂ penetrate the hair shaft.
PendeltonÂ explainedÂ that if you can choose to use heatÂ for more intense results.Â The product is sealed into the hair shaft by the flat-iron and acts as an anti-humectant, soÂ you can expect less frizz. Most of us wouldn’t mind minimizing our frizz, especially in the spring and summer. YOU Be-Natural’s number 1 claim is that they simply stretch your hair’s natural curl with no risk of permanent changes. They even claim that the with proper care and the use of sulfate-free shampoos you can expect your stretched, reduced frizz look to last for 4-8 weeks
While I haven’t had a chance to personally use the product, I’d love to try it on a client. This treatment only runs about $18 and is sold inÂ most beauty supply stores. Check out the photos from theÂ Lusterâ€™s You Be-Natural Botanical Curl Stretch and Defining TreatmentÂ event held at the Dream Hotel in NYC. Lusters’ alsoÂ includedÂ beauty pampering for the attendees. All photos provided by Keston Duke.
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