Lusters’ YOU Be-Natural Product Launch Event in NYC

Luster’s has done it again. The same people who brought you my childhood go to Pink Oil Moisturizer, have released a new product line, this one target’s the natural hair sector. It’s their new YOU Be-Natural Line. Which is all about learning to work with your natural hair texture.

Luster’s You Be-Natural Botanical Curl Stretch and Defining Treatment was the featured product of the night. According to hairstylist, Lusters’ ambassador, Kevin “K.P. the Texture Man”  Pendleton, the You Be-Natural Botanical Curl Stretch and Defining Treatment alone doesn’t stretch and relax the curl, it’s the (optional) heat used with the treatment. Hair color, relaxers, and other chemicals can strip the protein in hair by at least 30%. The treatment is made of plant-based amino acids that bind to the hair, restoring any protein loss. This allows moisture to penetrate the hair shaft.

Pendelton explained that if you can choose to use heat for more intense results. The product is sealed into the hair shaft by the flat-iron and acts as an anti-humectant, so you can expect less frizz. Most of us wouldn’t mind minimizing our frizz, especially in the spring and summer. YOU Be-Natural’s number 1 claim is that they simply stretch your hair’s natural curl with no risk of permanent changes. They even claim that the with proper care and the use of sulfate-free shampoos you can expect your stretched, reduced frizz look to last for 4-8 weeks

While I haven’t had a chance to personally use the product, I’d love to try it on a client. This treatment only runs about $18 and is sold in most beauty supply stores. Check out the photos from the Luster’s You Be-Natural Botanical Curl Stretch and Defining Treatment event held at the Dream Hotel in NYC. Lusters’ also included beauty pampering for the attendees. All photos provided by Keston Duke.

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Makeup Artist Daneille Lewis providing makeovers to attendees
Makeup Artist Daneille Lewis providing makeovers to attendees
Makeup Artist Etzel Ecleston Lewis providing makeovers to attendees
Makeup Artist Etzel Ecleston Lewis providing makeovers to attendees
Some Attendants received manicures
Some Attendants received manicures
There were masseurs on deck
There were masseurs on deck
lovely attendents
lovely attendants

Julian Addo, host

That girl looks really familiar... it's ME, Monae Everett
That girl looks really familiar… it’s ME, Monae Everett
Kevin Pentelton, product developer and stylist, along side host Julian Addo
Kevin Pentelton, product developer and stylist, alongside host Julian Addo

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Super natural looking protective style. It's a wig!
Super natural looking protective style. It’s a wig!
I'm looking this 4c beauty
I’m loving this 4c beauty
Julian Addo, of Bella Kinks, event host, received a lovely surprise birthday cake.
Julian Addo, of Bella Kinks, event host, received a lovely surprise birthday cake.
pretty natural updo
pretty natural updo
Lovely Banto knots
Lovely Bantu knots
Gorgeous updo on model Kilana using synthetic hair
Gorgeous updo on model Kilana using synthetic hair
Beautiful hair color and style on 4c model
Beautiful hair color and style on 4c model
Beautiful look on model
Beautiful look on model
Look 2 on short haired 4c model
Look 2 on short haired 4c model
All of the models and the 3 on stage hair stylists struck a pose.

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Gorgeous updo on model Kilana using synthetic hair
Gorgeous updo on model Kilana using synthetic hair

 

Gorgeous updo on model Kilana using synthetic hair
Gorgeous updo on model Kilana using synthetic hair

Luster NYC-487

Julian Addo, of Bella Kinks, event host
Julian Addo, of Bella Kinks, event host

Luster NYC-596

Theresa Luster, Presedent of Luster Products
Theresa Luster, President of Luster Products

 

 

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